THE DARK KNIGHT BREAKS RECORD
The Dark Knight, Christopher Nolan's Batman sequel raked in $155 million between Friday and Sunday, outselling the previous top weekend grosser, 2007's Spider-Man 3, by more than $4 million and driving the movie business to a record $253 million weekend.
The movie's unprecedented box office strength is "mind-boggling" according to Dan Fellman, president of domestic distribution for Warner Bros. Pictures. It benefited from a unique mix of factors beyond the usual superhero movie hype. This includes a buzzed-about performance by the late Heath Ledger as the Joker, perfectly pitched marketing, agile distribution and gas prices that have made a night at the movies an attractive alternative to a summer road trip. It also helps that The Dark Knight, as most critics and audiences claim, is a very good film.
As usual people's boredom has made hyper-realism a big hit in the big screen again. In addition, the movie also feeds on people's tendency to worship at the feet of dark avenging heroes when in real life they feel powerless to march against monumental evils hurled against them by corrupt big government.
The movie's unprecedented box office strength is "mind-boggling" according to Dan Fellman, president of domestic distribution for Warner Bros. Pictures. It benefited from a unique mix of factors beyond the usual superhero movie hype. This includes a buzzed-about performance by the late Heath Ledger as the Joker, perfectly pitched marketing, agile distribution and gas prices that have made a night at the movies an attractive alternative to a summer road trip. It also helps that The Dark Knight, as most critics and audiences claim, is a very good film.
As usual people's boredom has made hyper-realism a big hit in the big screen again. In addition, the movie also feeds on people's tendency to worship at the feet of dark avenging heroes when in real life they feel powerless to march against monumental evils hurled against them by corrupt big government.
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